The head of the ‘catalytic initiative’ at the Carbon War room, Jigar Shah, has spoken out to highlight that better access to funding will enable entrepreneurs to be the driving force behind solutions to climate change by cutting carbon emissions.
The Carbon war room was co-founded by Richard Branson two years ago to find market-based solutions to climate problems and double the current flows of capital into green businesses to reach the $500bn that analysts believe is required to ensure emissions peak by 2020. The aim of the Carbon war room is to reduce the 768g of CO2 it took to produce $1 of GDP in 2007 to just 6g of CO2.
While this may seem an ambitious goal, Shah insists business can halve the world's emissions using current technology, acting within existing policy frameworks and despite the global economic slowdown.
"The problem is people keep talking about green jobs, but what they really want to talk about is green business, green entrepreneurs, green initiatives," Shah said. "Those are the things that get people jazzed up and excited."
CO2Sense offers advice and funding to businesses who want to embrace the essential commitment to a low carbon future. For information on how we can help companies drive forward the necessary changes contact our team.